Hey ,
As we navigate the evolving world of digital advertising, it's important for marketers to adapt to the changing rules of the digital landscape. With third-party cookies disappearing and mobile Ad IDs (MAIDs) fading away, connecting brands with consumers has become increasingly complex.
To help you stay ahead in this dynamic environment, we're excited to introduce our latest resource: "The 3 A's of Advertising" Playbook.
Why "The 3 A's of Advertising"?
In the near future, only 8-14% of mobile phones will share consented cross-app identifiers, leading to a significant drop in cross-publisher tracking data. This shift will impact how marketers drive performance and create meaningful connections with their audiences.
Our playbook dives into the three key aspects of modern advertising:
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